Thursday, March 13, 2008

Get fast-food facts from your mobile phone

Get fast-food facts from your mobile phone

Thursday, March 13, 2008

Ignorance may be bliss, but if you have a mobile phone it may no longer be an excuse to indulge in unhealthy eating.

This month, launched Nutrition on the Go, a service that lets you check the calories, carbs and fat of items at 1,700 places. Send a text message to 34381 with the name of the restaurant and the item. Results can be shocking: A tuna sandwich on honey wheat bread at Panera has 720 calories, 43 grams of fat and 50 grams of carbs.

The system has some bugs. Type in "Starbucks tall latte," and you get the results for a syrup-flavored latte with soy milk. And though there are 39,000 items in the database, the system drew a blank on several things we requested, such as the Cosi Vegi Muffaletta. Test the service online, visit
Washington Post

Monday, March 10, 2008

BBC revamps mobile internet site

Richard Wray
The Guardian,
Monday March 10 2008

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This article appeared in the Guardian on Monday March 10 2008 on p28 of the Financial section. It was last updated at 00:02 on March 10 2008.

The BBC is relaunching its mobile internet site, one of the most popular destinations on the mobile web, as more people have a phone that can access the internet.

The new site, which goes live today, is based on the design of the broadcaster's existing internet site. With most mobile phones now fitted with colour screens and relatively fast connections to the web, the new site has more colour and interactive elements.
Upgrading the corporation's seven-year-old mobile internet technology will also allow it to produce specific content for sporting events such as this summer's Wimbledon tennis championships and the Olympics.

In fact, sport plays an important role in the BBC's plans to market the new service. As part of a planned four-week marketing campaign, the BBC will target football fans at matches with posters inviting them to text FOOTBALL to 81010 for a link to its football site.

The website also includes a new section for BBC Radio 1's Newsbeat, with entertainment headlines and pictures.

The BBC has more than 2.7 million unique mobile users a month, making it the most popular mobile site outside the phone companies' own portals.

Friday, August 3, 2007

Google working on own-brand handset to grab share of $11bn mobile adverts

Google is angling for a huge slice of the potential $11 billion (£5.4 billion) mobile advertising market with the launch of a “Google phone” especially tailored to its services.

The internet search giant is understood to be developing a handset that is customised to showcase its products, such as its search engine, e-mail and Google Maps.

The GPhone, about which the Californian group has already held talks with mobile operators, including Spain’s Telefónica, is aimed at helping it to secure a chunk of the rapidly growing mobile advertising market. It hopes to replicate its runaway success with internet advertising by acting as “broker” for mobile advertisements.

The failure of 3G services on mobile phones and a lack of “web friendly” handsets has held back the market for mobile advertising.

However, with phones becoming ever more sophisticated and mobile network speeds faster – more than 20 per cent of UK mobile subscribers are expected to have access to the mobile internet at broadband speeds by the end of this year – mobile is now seen as the next battleground for advertisers.

Sir Martin Sorrell, the chief executive of WPP, the marketing group, recently highlighted the growing importance of mobile. Figures compiled by WPP suggested that mobile phones will account for a 5 per cent share of all advertising spending in Britain by 2010. Research by Informa Telecoms & Media forecasts that the market for advertising on mobile phones is set to be worth more than $11.3 billion annually in 2011.

A Google-branded phone could go head-to-head with Apple’s iPhone, which is set to be launched in the UK before Christmas.

Mobile is deemed so valuable in part because of the targeting that the devices allow. Eric Schmidt, the chief executive of Google, said recently that mobile phone ads are “twice as profitable or more than nonmobile phone ads because they are more personal”.

Google has already brokered deals with mobile phone companies, including Vodafone, the British operator.

Google’s search engine also comes preloaded on handsets made by companies including Samsung and LG.

However, some mobile companies are thought to have been reluctant to hand over too big a share of their revenues to Google.

This year some operators, including France Télécom, which owns Orange, held talks about creating a search engine to challenge the likes of Google and Yahoo!. Google is now hoping to create its own branded and designed handset and to develop more advanced services for phones.

Sources familar with Google said that any notion of a Google phone was “speculative”. A spokesman for Google in the UK said: “We are partnering with almost all the carriers and manufacturers to get Google search and other Google applications on to their devices and networks.”

Source: Times Online

Wednesday, August 1, 2007

CBS Plans to Sell Ads on Mobile Devices

CBS Corp. plans to announce today a partnership with four mobile-advertising companies to sell ads on mobile devices for its entertainment, news and sports programming. Marketers will be able to buy text and banner ads for mobile Web sites as well as video commercials for mobile devices as part of CBS Mobile's partnership with AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media. The deal is an effort by CBS to find new ad-revenue streams. The pact comes as media companies are offering more programming -- from weather and sports to news and prime-time shows -- through mobile devices. General Electric Co.'s NBC announced yesterday a deal with Verizon Wireless that makes short videos from nine channels available to subscribers of its V Cast service.

Source: WSJ